We’ve grown used to “free” internet services—but the real cost is our data. This article explores how Big Tech monetises user behaviour, the generational divide in privacy awareness, and the growing tension between advertising-funded platforms and paid-for ecosystems like Apple. As consumers, it’s time we demand real choices about how our data is used.

As AI reshapes industries, the future of work is evolving—not disappearing. Discover why human roles in emotional, strategic, and creative domains remain essential, and how new tech-driven jobs are emerging alongside automation.

Leading in the IT industry requires more than technical expertise—it demands empathy, adaptability, and strategic thinking. This article explores the unique dynamics of managing tech talent, the post-pandemic shift in expectations, and how modern leadership must evolve to attract, retain, and empower high-IQ, purpose-driven professionals.

Streaming services have revolutionised how we consume content—but at a cost. From fragmented subscriptions to rising prices and limited control, the Video On Demand (VOD) market is ripe for disruption. This article explores the current landscape, the challenges of gatekeeping, and a vision for a more open, user-centric future in digital entertainment.

Technology is often judged by its specs and features—but its true value lies in the emotions it evokes. This article explores the psychology of technology, the pyramid of value from hardware to content, and how digital platforms have reshaped our tribes, our leaders, and our emotional lives. In today’s world, content isn’t just king—it’s the heartbeat of our digital experience.